Allsteps

Setting a new design in the fitness landscape

Allsteps is a French brand created by former athletes. They offer a connected gym concept on a human scale, where the effort is measured via the heart rate and where the members have personalized and quality training.

The brief was to create an identity that matches the brand's values. The inspiration for Allsteps is the art and decoration style with a touch of modernity. It’s clean, minimal, and modern, but wood and nature accents keep it feeling warm, friendly, and inviting.